All aboard the North Star Experience imagination train, created by LiveVideoArt (@livevideoart) in partnership with JLL Properties. This immersive experience was presented in 12 shopping centres across Canada, guests were taken under the christmas tree and on a toy train ride through the Canadian wilderness and at the end were greeted by a digital Santa as a Covid-19 safe alternative to the traditional in-mall Santa photo experience.
Set inside a life-sized train car, guests sat down for a magical feeling train ride powered by Panasonic projection technology. A set of 3 Panasonic PT-RZ790 projectors were mounted hidden in the luggage rack with guests seated below, short throw lenses cast beautiful sceneries onto large panoramic screens. This creative concept gave guests the illusion of a toy train car in motion chasing the spirit of the season through Canadian landscapes and meeting a realistic digital santa. The North Star Experience captivated audiences young and old. A truly unique experience thanks to Livevideoart creative usage of Panasonic projector technology.
